The Technology M&A team advised Visible Body on their acquisition by Cengage Group, a global edtech company. This acquisition enhances Cengage Group's science offerings across its portfolio, providing new mediums and interactive experiences for learners to engage and deepen their understanding of science concepts. Visible Body’s 3D models and resources will be integrated with Cengage’s Higher Ed Anatomy and Physiology textbook by Elizabeth Co this spring, with plans to integrate into additional science courses in both Higher Ed and K-12 later this year. Cengage Group is also evaluating further opportunities to add Visible Body’s models across the company’s portfolio.
Visible Body has been working with educators to create interactive 3D anatomy, physiology, and biology products that give instructors the tools they need to help students excel for more than a decade. Visible Body uses a huge visual library—centered around 3D models, animations, and simulations of important processes—to create innovative course content and study tools such as interactive quizzes, virtual dissections, flashcards, and seamless LMS integration. Over a million people use our products across a variety of desktop and mobile devices.
The Goodwin team was led by John Egan, Matthew Reardon, Brett Jackson, Stefan Jovic, Milan Kumar, Travis Salters, Natascha S. George, Jennifer Miani, Sarah Bock, Morgan Frisoli, Jia Jia Huang, Isabelle Greenblatt, Alexander Flynn-Tabloff, Laura Conway, Omer Tene, Daniel Karelitz, Alicia Wi, Ai Tajima, Scott Zilora, and Adam Slutsky with invaluable assistance from Jackie Serrano.
For more information on the deal, please read the press release.