The Technology team advised AI startup Memorable in its acquisition by Reddit (NYSE: RDDT). Through this acquisition, Reddit advertisers will have access to Memorable AI’s best-in-class tools to enhance their campaign planning and drive higher performance. As Reddit integrates Memorable into its ad stack, Reddit’s partners will be able to see performance benefits from creative insights from previous ads, better creative effectiveness, and automation that guides their creative towards maximum performance and return on ad spend.
Memorable is an AI-based creative optimization platform that helps marketers optimize ad creative for a higher impact on branding and conversion.
The Goodwin team was led by John Egan, Kristin Gerber, Jason Goldfarb, Sean Philbin, Thomas Dana and Isabelle Perfetto; Janet Andolina, Oded Schein and Nicole Brock (Tax); Martin Gomez and Stephen Kerr (IPTS); Jacqueline Klosek, Gabe Maldoff and Isabelle Staff (Data Privacy); Timothy Holahan and Lauren NuDelman (L&E); Sarah Bock, Adrean Williams and Zoe Li (ERISA & Exec. Comp.); Cindy Navarro and Folake Ayoola (Capital Markets); Jacob Osborn and Katie Dee (Global Trade); Scott Zilora and Matthew Mancini (Financial Analysis); with invaluable assistance from Sara King, Stephanie Barbanell, Kim Larie, Jennifer Kelefant, Ce Li, Frances Dea and Keith Janowitz.
For additional details on the acquisition, please read Reddit’s blog post and coverage in Bloomberg and Business Insider.