Marketing of cannabis products, supplies, and stores is tricky. States that are eager to embrace a thriving and lucrative cannabis market are still often hesitant to permit the type of advertising common for other products, such as alcohol. How strict states are with regulations also varies, with some states possessing billboards on major highways and other states effectively banning most forms of marketing. IP Litigation and Cannabis associate Adam Horowitz discusses New York's proposed restrictions on marketing cannabis are and how they compare to those in neighboring states, how those restrictions will shape cannabis marketing and advertising, and how they might be challenged in court in Bloomberg Law.