For every litigator who makes partner at a law firm, there’s an individual story of hard work, relationship-building and perseverance. Alicia Rubio-Spring, Complex Litigation & Dispute Resolution partner at Goodwin, said she tries to be “intentional and personal” with business development outreach. “I think that a lot of people these days are tired of generic email blasts and Zoom meetings and would much rather get a card or a genuine email checking in,” said Rubio-Spring, who made partner in 2021 after eight years at the firm as part of Goodwin’s complex litigation and dispute resolution practice and its life sciences disputes group. “Even if I send out content that a client or potential client may enjoy, I’ll always be sure to add a personalized note that makes the outreach unique and relevant to the recipient,” she said. Read the Law.com article here.