The Paris Technology team advised Digital Mediagroup on the sale of Avent Media, a digital marketing services provider, to Olyn.
The transaction is part of the creation of the Olyn group, a newly created performance-based digital marketing group focused on omnichannel customer engagement, supported by Gimv. The first four companies composing Olyn are hipto, Avent Media, Skaze and Influens Network.
The Goodwin team was led by Benjamin Garçon and included Pauline Louis on corporate aspects.