Goodwin expects to establish a full-service office in Philadelphia that could reach 50 lawyers, with firm leadership viewing the market as a perfect breeding ground for its core practices. Goodwin, which formally entered the Philadelphia market Monday with the addition of 14 partners, now has 16 locations. Chairman Rob Insolia said the firm does not have a geographic strategy but rather one focused on representing six industry verticals — private equity, real estate, technology, healthcare, life sciences and financial services. It keys on the convergence and disruption that technology causes in other industries, such as fintech and proptech. “We see healthcare as in this kind of a triangle of convergence of technology, private equity and life sciences,” Insolia said to Philadelphia Business Journal. “We see a lot of really vibrant industry players in that geographic region, and that's what makes this so exciting for us.”