The London and Cambridge Goodwin Technology team has advised Dai on the completion of their $2 million investment round, backed by a crowdfunding campaign with 60% of value coming from women, alongside institutional investors including Closed Loop Partners and Redrice Ventures.
Launched in 2017, Dai is a digitally native, direct-to-consumer brand that has achieved Certified B Corporation status and had stores in London’s Marylebone, Chelsea, Spitalfields, NYC’s SoHo, and opened its first permanent store in Covent Garden in Spring 2022 with in-store experiences including a personal DAI DNA™ Body Mapping styling service, Trouser Bar, Dai’Cycle Take Back Scheme, and a host of female-centred community events.
The Goodwin team was led by Sophie McGrath with support from Ciara Kendall, and Amber Bagshaw.
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