Goodwin advised Armira and portfolio company Salesfive on the financing of the acquisition of fluent:cx UK.
fluent:cx UK is one of the leading Agentforce partners in the UK and has implemented Salesforce solutions at numerous companies in the UK, including, insurance groups, media and telecommunications companies and automotive manufacturers.
As Europe's largest Salesforce boutique partner, Salesfive sets the standard for digital excellence. With an expert team of over 340 professionals across 9 offices, Salesfive is the strategic partner for companies looking to lead in the digital world since 2016.
Armira is a holding group that focuses on equity investments between EUR 20 and 200 million in market-leading medium-sized companies in Germany, Austria and Switzerland.
Goodwin’s transaction team consisted of Winfried M. Carli, Daniel Wagner and Rina Omura (Private Equity/Finance, Munich), as well as partner Simon Fulbrook and associate Natalie Ong (Private Equity/Finance, London).
Previously, Goodwin advised Salesforce on the acquisition financing of fluent:cx.