In the Press
December 19, 2024

2024's Most Notable FTC Actions Against Dark Patterns And AI

In a Law360 Expert Analysis article, partners Kyle Tayman, Tierney Smith and associate Julia Stamper write that the integration of artificial intelligence in nearly every facet of modern-day technology presents unforeseen opportunities and advantages for businesses. However, those same advantages are also drawing the scrutiny of federal consumer protection agencies, which are keenly focused on AI and the use of dark patterns in digital advertisements. 2022 saw a convergence of priorities among several consumer protection agencies including the Federal Trade Commission on both AI and dark patterns. However, in 2024, the FTC stepped into a league of its own, ramping up enforcement actions related to dark patterns and loudly signaling its concern that advertisers will use AI to manipulate consumer habits. Read the full article on Law360.